
Marketing and Data Analytics BSc (Hons)
Course Overview - Marketing and Data Analytics BSc (Hons)
Our Marketing and Data Analytics BSc equips you with fundamental skills in collecting, analysing, and interpreting marketing data using advanced tools. Youll learn to craft effective marketing strategies, focusing on consumer insight, user experience, and strategy development for success in the growing field of marketing analytics.
Throughout the course, you’ll acquire a deep understanding of data analytics and its practical applications in marketing and develop proficiency in data collection, analysis and interpretation, empowering you to make informed, data-driven decisio...
Our Marketing and Data Analytics BSc equips you with fundamental skills in collecting, analysing, and interpreting marketing data using advanced tools. Youll learn to craft effective marketing strategies, focusing on consumer insight, user experience, and strategy development for success in the growing field of marketing analytics.<br/><br/>Throughout the course, you’ll acquire a deep understanding of data analytics and its practical applications in marketing and develop proficiency in data collection, analysis and interpretation, empowering you to make informed, data-driven decisions.<br/><br/>Our course anticipates the future, fostering awareness of emerging trends in the data-driven marketing landscape. Coupled with a commitment to sustainability and equity, we ensure our graduates are ready for challenges in a rapidly evolving global market.<br/><br/>With tailored modules shaped by industry demands, we’ll guide you in creating influential strategies rooted in consumer insight, user experience and strategy development. <br/><br/>Ethical considerations are integral to the curriculum, emphasising responsible data practices in marketing. You’ll enhance your skills in data visualisation, becoming adept at creating visually compelling presentations to communicate marketing insights effectively.<br/><br/>Our Marketing and Data Analytics BSc offers practical experience opportunities, with the option to spend a year in industry between your second and third year of study. Alternatively, you will have the chance to explore international perspectives through a year abroad, providing you with valuable real-world experience.
Course Information
3 options available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
4 Years
Start Date
14/09/2026
Campus
Main Site
Application Details
Provider Details
Codes/info
Course Code
N503
Institution Code
W50
Points of Entry
Year 1
Entry Requirements
UCAS Tariff
112
Access to HE Diploma
112 UCAS Tariff points from the Access course
International Baccalaureate Diploma Programme
112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis. English Language IB grade 4 Higher level, Maths IB grade 4
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
DMM
GCSE/National 4/National 5
GCSE English Language grade 4/C, GCSE Maths grade 4/C
Pearson BTEC Diploma (QCF)
D*D*
A level
B,B,C
T Level
112 UCAS Tariff points
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Fees and funding
Region | Costs | Academic Year | Year | |
---|---|---|---|---|
England, Northern Ireland, Scotland, Wales, Channel Islands | £9,535 | 2025/26 | Year 1 | |
EU, International | £17,000 | 2025/26 | Year 1 |
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