Digital Marketing BA (Hons)

This is a Connected Degree

Portsmouth is the only University in the UK with the flexibility to choose when to do an optional paid placement or self-employed year. Either take a placement in your third year, or finish your studies first and complete a placement in your fourth year. You can decide if and when to take a placement after youve started your course.

Overview

Develop the professional skills you need to become a modern digital marketer on this CIM and IDM accredited BA (Hons) Digital Marketing degree.

You’ll learn to create digital marketing strategies for any organisation, and stand out to employers with a varied portfolio of marketing projects and live client work after you graduate.

Explore the creative and analytical aspects of digital marketing, combine hands-on client experience with detailed marketing theory, and use industry tools such as the Adobe suite, Google Analytics, Hubspot and social media dashboards throughout the course.

You’ll learn to communicate with customers through digital platforms, and how to measure the performance of your communications with data and analytics. After your first year, you’ll choose specialist topics to focus on such as advertising or product development.

If you decide to complete an industrial placement year, you’ll graduate with a year of workplace experience as well as your degree knowledge. This paid placement takes place after your second or third year of study, and you’ll benefit from support from the University Careers and Employability service as well as our Placement Club.

You’ll hear from industry experts and guest speakers throughout the course, and graduate ready to make an impact in the industry.

Course highlights


• Gain industry certifications in software packages and specific skills like SEO, Google Ads and social media platforms as part of your degree



• Make videos and podcasts, write social posts, create personas, visualise data and perfect search marketing as you study the full range of digital marketing tools



• Learn from teaching staff who have worked in the industry and are actively researching the rapidly changing world of digital marketing



• Work with real clients on live briefs as part of your assessments and in our marketing consultancy module



• Apply your learning and increase your employability with a paid placement year



• Benefit from expert industry speakers, from companies such as O2, TK Maxx and Gartner



Worried about your grades?
If youre not sure you meet the entry requirements, or need some help to get uni-ready, then we offer this course with a foundation year to bring you up to speed. When you successfully finish, youll get a guaranteed place on this course.

Careers and opportunities

Youll graduate from this course with projects and certificates to demonstrate your competence with tools and youll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module.

You can be confident that, as industry tools evolve over the lifetime of your degree, well ensure your skills are up-to-date and that you have strong foundations of marketing theory to build on.

Previous graduates of this course have got jobs such as:


- digital engagement manager


- campaign assistant


- marketing assistant


- paid social senior account executive


- commercial marketing executive


- digital marketer


Graduates of this course have gone on to work for companies such as:
• Awin Global Marketing



• Merlin Entertainment



• IBM



• Cineworld



• Virgin Active



• Zoopla



You could also choose to continue your studies at postgraduate level, or set up your own business with help and support from the University.

Whatever career path you choose our Careers and Employability service will help you. Youll have their support for 5 years after you graduate.

All Clearing students are guaranteed an offer of a room in halls (terms and conditions apply), giving you added confidence as you plan your next steps. Full details can be found on the University of Portsmouth website.

By signing up for Priority Clearing, you can receive accommodation information straight to your inbox, along with exclusive access to Portsmouth’s Clearing Visit Day on Thursday 6 August. Priority Clearing applicants benefit from queue-jump status on Results Day, as well as exclusive updates, invitations to Clearing Webinars and personalised one-to-one application support.

The Clearing Visit Day offers you the chance to experience Portsmouth’s welcoming campus and vibrant student community first-hand before you enrol. With guaranteed accommodation, you can feel reassured that you’ll be at the heart of university life from day one.