Business Economics with Marketing and Psychology MA (Hons)

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.<br/><br/>You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.<br/><br/>In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.<br/><br/>There are strong links between Psychology and business, in particular marketing. For example, developing a stronger understanding of the psychological behaviour of the consumer. <br/><br/>Psychology is the scientific study of the mind and behaviour. Topics we cover include how babies learn, the way in which peoples mental skills change as they grow older, various personalities, and how social group dynamics work. You will also study different psychological disorders.<br/><br/>In addition to exploring these aspects of human nature, you will learn how to think critically and to solve problems. We will teach you to analyse data, write clearly and effectively, and be a confident communicator of science. You will learn how to plan, implement and analyse your own research project.

It's time to Discover your Dundee.<br/><br/>The University of Dundee is proud to be ranked a top 35 UK university (Sunday Times Good University Guide 2024) for high quality teaching, an excellent student experience, and a compact campus in the heart of Scotland's sunniest city. With 3,000 staff and over 14,000 students from across the globe, the university is a diverse and friendly community ready to welcome you.<br/><br/>The university's main campus is located in the west end of Dundee, which has been named the best place to live in Scotland 2024 (The Sunday Times)!<br/> <br/>Dundee is always investing in its facilities and student services, developing new ways of learning, and pushing the boundaries of research to ensure that you will have everything you need for a successful career.<br/> <br/>If you're applying through Clearing, you're guaranteed an offer of accommodation for your first year (T&Cs apply). All student accommodation is self-catered, and single bedrooms are furnished with an ensuite shower and toilet.