Media, Marketing and Public Relations BA (Hons)

This degree gives you a thorough understanding of both mass media and the workings of the PR industry. The media side of the degree gives you the practical skills you need to work confidently in a rapidly evolving field. The marketing and PR side allows you to explore a range of PR activities; develop your business skills; and build your knowledge of marketing practices, particularly around brand management and corporate communications. <br/><br/><strong>Facilities and Specialist Equipment</strong><br/>• Mac-equipped newsroom with radio news booth and transmission gallery. <br/><br/><br/><br/>• Industry-standard radio facilities.<br/><br/><br/><br/>• Digital video-editing suites including Adobe Creative Cloud software (Premier Pro).<br/><br/><br/><br/>• Radio news booth. <br/><br/><br/><br/>• Industry-standard radio station, Radio LaB.<br/><br/><br/><br/>• In-house TV station, Beds TV.<br/><br/><br/><br/><strong>Your Student Experience</strong><br/>• Develop the skills to become an effective media communicator. <br/><br/><br/><br/>• Learn how marketing and public relations shape businesses and corporate communications. <br/><br/><br/><br/>• Engage directly with the industry through guest lectures, networking events, workshops and media masterclasses. <br/><br/><br/><br/>• Gain personal confidence and the ability to express yourself using appropriate media to inform opinion. <br/><br/><br/><br/>• Acquire valuable research and project management experience while working both independently and in teams. <br/><br/>