International Fashion, PR and Communication (Top-up) BA (Hons)

The course is aimed at learners holding Level 5 qualifications in a diverse range of areas, including fashion design, media or business management, and who wish to pursue a career in fashion public relations.<br/><br/>On this course, you’ll learn about brand storytelling, public relations (PR) campaign design and management, media relations development, network establishment, pitching for media coverage, and digital marketing analytics for ROI measurement.<br/><br/>Upon successful completion, you should be ideally placed to begin a career as a PR professional, either in-house with a brand, or in an agency-based role. Typical roles to consider after university include working in brand management, social media management, digital marketing, advertising, creative direction, or account management. You may decide to take on freelance work as your main job, or alongside a full-time job.<br/><br/>For the most up-to-date information about course modules, please visit our website.