Marketing BSc (Hons)

100% of our Marketing students were satisfied with the academic support on their course - National Student Survey 2025

Become a marketing expert with a Marketing degree from Canterbury Christ Church University. Youll learn how brands grow, how customers think, and how data drives decisions. Youll then apply your knowledge to live briefs, gaining invaluable experience throughout this practical and dynamic course.

This undergraduate marketing course blends strategy, creativity, and analytics so you will graduate ready for roles in advertising, PR, social media, and digital marketing. With industry and research projects, you’ll build a portfolio that stands out in todays competitive job market.

What youll learn
• Understand how consumer behaviour impacts on the development of marketing strategies and society.



• Delve into PR, analytics, and influencer marketing through our Social Media Marketing module.



• Learn to craft effective digital marketing strategies, select platforms, and write persuasively for campaigns.



• Build and pitch creative strategies for clients using ethical, sustainable marketing.



• Develop skills in technology and AI and understand how new tools play a role within marketing.



Youll graduate with in-demand digital skills, confidence with insights tools, and a network of industry contacts. Employers seek dynamic, adaptable, and innovative graduates who can collaborate effectively. You will be fully prepared to enter a range of sectors using these skills with a Marketing degree from CCCU.

University isn't just an education, it's the start of your career. At Canterbury Christ Church University (CCCU), you'll get to explore a number of exciting career paths, whatever you study.

CCCU is ranked top 5 UK university for employability (Uni Compare Rankings 2026), highlighting its excellent student careers and employability support. The university is home to career-relevant courses and industry-standard facilities. For example, film students can showcase their creativity in the fully equipped film/TV studio, forensics students can test their observational abilities in mock crime scenes, and nursing students can practice their skills in simulated hospital wards.

With a campus in a World Heritage Site, Canterbury is also less than an hour on the train from London and is buzzing with student life. You've got beautiful coast and countryside right on your doorstep, and plenty of opportunities to make friends. With CCCU's range of clubs and societies, including Tennis, Musical Theatre and Dodgeball, you're bound to meet your friends for life.

Click register interest now to secure your place at CCCU this September.