Business Management and Digital Marketing BSc (Hons)

Build up your business acumen and become a qualified marketer to get the edge on the competition.

If you want to gain practical business and marketing experience and stand out from the crowd, this is the degree for you.

You’ll learn foundational concepts of business management alongside specialised knowledge in marketing. Youll cover marketing strategies, consumer behaviour, brand management, digital marketing techniques, and more.

This degree course will open the doors to a wide range of careers in the business sector and gives you the theoretical and practical knowledge you’ll need to work across a range of business areas.

You may find yourself wanting to become a Marketing Manager, the go-to PR person running your own agency, or even the name behind a successful brand. At ARU, we’ll help to guide you towards realising your career goals.

At ARU, you’ll be supported from day one with wellbeing services, money advice and careers guidance to help you through university and beyond.

Their courses are built around the skills and experience employers value. ARU are proud to be in the top 20% of UK universities for teaching quality (TEF 2023), and ranked #1 in the East of England, and #8 in the UK, for UG graduates in senior roles 15 months after gradudation (Graduate Outcomes Survey 2025). You'll have access to fantastic facilities thanks to £95m of investment - think SuperLabs, TV studios, law courts, mock hospital wards, gaming studios and more.

Wherever you're heading, ARU will help you get there.