Marketing and Business Management BA (Hons)

<strong>Please note: The curriculum of this degree is currently being reviewed to ensure it reflects the latest industry needs and graduate opportunities. These changes are designed to improve your learning experience. We’ll keep applicants informed of any updates as soon as they are made.</strong><br/><br/><strong>Begin your career as a professional marketer and manager, ready to excel in the work place. Study our CIM-accredited Marketing and Business degree and develop your professional marketing knowledge and skills.</strong><br/><br/><strong>Focused on preparing you for work</strong>, this degree gives you a thorough grounding in marketing and business. Youll learn how to understand different markets, manage customer relationships and communicate your brand strategy effectively.<br/><br/>Successfully completing the course takes <strong>you partway towards a professional Chartered Institute of Marketing (CIM) qualification</strong>.<br/><br/><strong>Outstanding work placements & study abroad options</strong><br/><br/>Theres an option to go on a work placement and gain valuable industry experience, and you can choose to study overseas. Using our outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, campaign pitches and offsite visits.<br/><br/>Youll work on projects for organisations such as: <br/><br/><br/>• Royal Bank of Scotland (RBS) <br/><br/><br/><br/>• British Telecom (BT) <br/><br/><br/><br/>• Heineken <br/><br/><br/><br/>• Michelin <br/><br/><br/><br/>We aim to make you a highly effective marketing manager and prepare you for an impressive career. Youll graduate with a passion for innovation, teamwork, creative thinking and the ability to solve any business challenge. <br/><br/><strong>A flexible degree</strong><br/><br/>You can tailor your studies to suit your interests and career plans.<br/><br/>This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.<br/><br/><strong>Top 3 in Scotland for overall student satisfaction</strong><br/><br/>Our Business Management courses ranked <strong>top 3 in Scotland for overall student satisfaction (NSS 2023)</strong>. Plus, Abertay is widely regarded as THE place to come for high quality teaching. But dont take our word for it: <br/><br/><br/>- <strong>Scotlands Top Modern University - Student Satisfaction</strong> (National Student Survey 2023).<br/><br/><br/>- <strong>UK University of the Year 2021 - Teaching Quality</strong> (The Times/Sunday Times Good University Guide). <br/><br/><br/>- <strong>UK Top 10 - Student Satisfaction & Teaching</strong> (Guardian Good University Guide 2021). <br/>